Scire Quare – Know Why

Scire is latin and means „KNOW“

Quare is latin and means „Why“

Way to often we aske ourselfs „how“ but along the way, we forget to ask why!

The Logo is a combination of a few ideas that stormed through my head while out running.

The font I chose is „univesal condensed“, one of the first fonts ever created for the digital world, initialy used by Apple. Kind of a „root-font of the digital content we are all reading today.

Univers (French pronunciation: ​[ynivɛʁ]) is the name of a large sans-seriftypeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957.^[1] Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope.

Wikipedia

The color I chose for „scire“ is Earth Blue and has the hex code #287AB8.

I chose it because of the name, and because „Earth“ is the Planet we live on, not the numbers behind it.

The colour I chose for quare is Garden Green and has the hex code #1F8327. T

A garden is a place where we can do a lot of things. Grow things, rest, get inspiration,

The third colour is International Orange

International Orange is a bright reddish-orange color used on the Golden Gate Bridge. The color was decided by consulting architect for the bridge, Irving F. Morrow, after extensive studies. He wanted a color that could blend well with the surrounding hills as well as provide sufficient contrast with the ocean and the sky.

I like the allegory of the story behind it, international orange is the color of the Golden Gate Bridge in San Francisco, home of Silicon Valley, where a lot of ideas of the digital world are born.

So the three colors represent „earth“ „Garden“ and bridges (metaphoricaly for bridges), the place we are all living on, and a place where we tend to grow (metaphoricaly speaking) and the ability to connect these things. International orange is a color used in the aerospace industry to set objects apart from their surroundings, similar to safety orange, but deeper and with a more reddish tone. My six year old boy loves his international orange uniform… what can I say!